Changes between Version 2 and Version 3 of ClassificationOfUsersForAds


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Timestamp:
Jul 14, 2017, 11:12:38 AM (2 years ago)
Author:
psantos
Comment:

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  • ClassificationOfUsersForAds

    v2 v3  
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    55== Project Details ==
    6 On this report, a proposal for the novel content targeting system is
    7 presented. The proposed system can be a general user classification
    8 mechanism that would allow us to scale app recommendations for
     6The proposed system can be a general user classification
     7mechanism that would allow us to scale app sponsorship for
    98groups of users with similar interests. This system could be applied to
    10 the organic recommendations by the Editorial and Community teams,
    11 but also to the Advertising/Monetisation processes.
     9the organic recommendations by the Editorial and Community teams, too.
    1210The system is partially automated, since it allows us to understand each
    13 user group qualitatively and manually manage the recommendations for
     11user group qualitatively and manually manage the list of apps for
    1412each group over time. Part of these recommendations can be
    1513automated based on simple rules such as app categories, trending apps
     
    2018tweaked and improved over time.
    2119The proposed system can be constructed based on a simple three stage
    22 data mining process. The steps are described in detail from a
    23 mathematical point of view, and some technological implications are
    24 also addressed. Therefore this report can serve as the roadmap for the
    25 implementation of the system.
     20data mining process.
    2621=== Purpose of this project ===
    2722